Behold the rejected concepts! It was fun to develop these even though they got the axe.

Left: This concept was based parcels of land. The word blocks could be moved around to make vertical, horizontal, and rectangular versions of the logo.

Center: The Group's academic approach to dealing with land issues is the focal point of this concept. It's a play on a university crest, with layers of urban and rural land designed in a mudcloth motif.

Right: This "earth-from-above" concept highlights the shapes of land when seen from an aerial point-of-view, whether it's parcels of agricultural land or an urban street grid.‍

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